Washington State and Colorado made history this year by ending their prohibitions of marijuana, sounding a powerful rebuke against the colossal failure that is our nation’s War on Drugs.
Both Initiative 502 and Amendment 64 mount serious challenges to the federal government’s posture on marijuana, and while the country watches to see what happens next, Just Say Now and our movement of committed activists is preparing to protect legalization from intervention at all costs and push for new reforms across the United States.
Just Say Now activists played a critical role in the passage of this year’s historic reforms. Here’s a look at what our netroots GOTV campaign was able to accomplish in one month’s time:
- Called 10,500 voters across initiative states
- Registered over 1,280 voters
- Recruited 2,000 grassroots volunteers
- Ran ads to 685,000 people
- Raised $12,000 to get out the vote
Our volunteer phone bank was home to some of our most dedicated activists of the campaign, some of whom made over 1,000 phone calls eachfor marijuana legalization. This year’s top 5 callers are:
- Jim Johnson – 1,720 calls
- Henry Rauchweld – 1,711 calls
- Patrick Ellis – 702 calls
- John Roark – 228 calls
- Amanda Rain – 218 calls
A big thanks to everyone who joined our call campaign and spoke to voters about marijuana reform — you helped lead us to victory by taking the time to speak with someone directly about the importance of ending prohibition.
What’s next for marijuana reform?
The next phase for our movement is to protect our gains while organizing to end prohibition in other states in 2014 and beyond.
As Just Say Now predicted when we launched in 2010, marijuana legalization was realized with the overwhelming support of young voters. Our Senior Policy Analyst Jon Walker noted that young voters were largely responsible for pushing Washington and Colorado over the top; in Washington, the youth vote jumped from just 10% to 22% of the electorate from 2008 with legalization on the ballot. This rapidly growing segment of the voting public will undoubtedly carry marijuana reform to states across the nation and will become more influential over drug policy with time.
But there is no reason to believe the war on marijuana is anywhere near over. The Drug War Industrial Complex is far too entrenched in so many areas of life and governance, from the Justice Department to local law enforcement to private prisons, the FDA, defense contractors and beyond. This struggle will necessarily involve dismantling the myriad economic and social incentives that make up the lifeblood of the Drug War, and ending marijuana prohibition is only the beginning.
Some former government officials have wasted no time issuing threats, assuring the public that the President will intervene in no time. Kevin Sabet, former adviser to Obama’s drug czar Gil Kerlikowske, led the charge by telling reporters, “This is a symbolic victory for (legalization) advocates, but it will be short-lived. They are facing an uphill battle with implementing this, in the face of … presidential opposition and in the face of federal enforcement opposition.” Unfortunately for Mr. Sabet and his colleagues, while the road will certainly be tough-going for reformers such as ourselves, it is the Drug Warriors who are on the wrong side of history and face an uphill battle in blocking the implementation of a policy more popular among voters in Colorado than both President Obama and Governor Romney.
Despite having majority public opinion on our side, we will need to be cautious and aggressive in our defense of legalization. We can no longer allow the public to be intimidated by the show of brute force we expect from the federal government, and demonstrate that their voices cannot be browbeaten into submission. A loud, united front against intervention must be brought to the court of public opinion if we hope to stop the Obama administration from dismantling legalization.
Where will the next fight against prohibition take place? Activists are looking to California to legalize it in 2014 after a close but ultimately disappointing attempt with Prop 19 in 2010. Massachusetts, which passed medical marijuana with 63% in support, could be a perfect place to end prohibition that year as well. New Yorkers may find a medical marijuana campaign taking root in their state over the next few months. Wherever movements to reform our unjust marijuana laws take place, Just Say Now will be there to encourage them and organize activists in their support.
We will also continue organizing activists in support of rescheduling marijuana so it can be prescribed by doctors nationally and end this insane state-by-state prohibition that leaves so many patients helpless and stigmatized. While successful legalization may be a ‘new frontier’ for reform, we cannot and will not forget the many thousands of patients who suffer under the grip of prohibition either.
Just Say Now will work hard to promote the benefits of legalization as they make themselves known in Washington and Colorado, and we will work even harder to protect those benefits from federal intervention. We will also continue our efforts to work with marijuana reform campaigns to pass ballot initiatives in states across the country just as we did in Colorado, Washington and Massachusetts this year.
Why we fight: the Drug War and mass incarceration
It’s important – especially after victory – that we reflect on why we are doing this in the first place. For Just Say Now, marijuana legalization is about much more than an individual’s right to use, sell or purchase marijuana; it’s about the decades of irrational “tough on crime” politicians, policies and institutions that have put more black men behind bars today than were enslaved in 1850. Despite the Drug War’s best efforts, marijuana use continues to grow at a steady rate each year, and the majority of those using it — whites — almost never come in contact with the laws they are breaking.
The fact is that the Drug War is not very good at stopping people from using marijuana or weakening drug cartels, but is incredibly good at locking people up and excluding them from society as felons. One could reasonably argue, based solely on its results, that America’s longest war may not actually be about combating drugs after all, but about the efficient mass incarceration of minorities instead — what’s becoming known as the “New Jim Crow.”
The war on marijuana is a war on the people, and Just Say Now was started to fight against this gross injustice tooth and nail. But ending marijuana prohibition and the War on Drugs will take a lot more than just passing ballot initiatives each election cycle. We need to dig deep and change laws and legal structures at the federal, state and local levels and remove the gargantuan financial incentives that keep this hideous system of control plodding relentlessly forward. The various parts that make up the Drug War and have fueled mass incarceration have done nothing for America but tear apart our communities and turn what’s left against one another.
If this year’s victories are any indication, we’re on track for a better world if we keep working together. From the entire Just Say Now team, thank you so much for your inspiring level of determination and support, and we look forward to having you on our side for the struggle ahead. We could never have done this without you.



12 Comments
Where do you see the next campaign for marijuana legalization taking place?
Californias Prop 9 failed with 46%, and spent millions.
Oregons Measure 80 failed with 46%, and spent less than half a million.
The editorial opposition to Measure 80 was ferocious, but recent post election editorials have actually urged the Oregon Legislature to draft a “Better” legalization bill, and refer it to the voters for 2014.
Their objections were primarily over the lack of a possesion limit, the make up of the proposed Cannabis Commission, and the over enthusiastic wording citing the fact that George Washington and Thomas Jefferson grew hemp.
So a cleaned up, shiny new and improved OCTA stands a darn good chance of passing in 2014 with a budget far less than California would require.
If I were looking for a best buy for my reform dollars, Oregon would be it.
You, Jon, the campaigns and all the folks who called did an amazing job Brian. And it’s great news that India’s biggest newspaper is calling for legalization there, too. Maybe the dominoes are beginning to tumble.
Midterms are always hard because young people tend not to turn out. But maybe with Washington legalizing marijuana Oregon will have an easier time of it.
P.S.
Good luck on the Oregon Legislature making a move on this issue. It will most likely require another signature drive, and that will require more money.
Still much less expensive than other states, though..
I agree – it seems as though the increased turn out from the general election made a significant impact on support for these initiatives. I think if Prop 19 had happened this year instead of 2010 it might have had a better chance at succeeding because of the momentum of the election. I definitely see Oregon up there in the near future as well. If not 2014, 2016 should be another big year for reform from the voters.
I’m not advocating throwing away money, and I have no idea which way the federal courts would jump, but this seems a perfect opportunity for the Tea Party and the we party to join forces and put the question: What about states rights.
I can’t see where the last two administrations get off saying (essentially), “We don’t care what law you enact at the state level, if we don’t like it we will step in your face.” Be an interesting thesis.
It sure would tie the Roberts’ court’s tail into a pretzel. They’d have to decide between their support of anything government does to restrict individual civil rights, and their cherished states-rights (the song-of-the-south). Might be the the demise of the Republican Party’s “Southern Strategy”. Sure would tickle me to watch.
Hi Jane..
Yes, that’s the conventional wisdom.
But other marijuana initiatives have passed in mid-terms. California passed MMJ in 96, 2 years later Oregon passed MMJ in 98.
The issue brings out younger voters on its own. The other issue is the loss of momentum a four year delay could cause. Giving the opposition more time to do their dirty work and play stall games might hurt the movement as well.
Hey, Oregon’s a cheap date, and just as satisfying at the end of the evening.
How about dinner and a movie?
Thanks for all your hard work on this issue. It is very exciting to see the cracks in the wall really starting to appear.
I’m in Minnesota. We don’t have voter initiatives although it is possible for the legislature to refer issues to the voters. We were able to get rid of the republican control of our legislature this year opening the door to progress on this issue. The Democratic legislature actually passed (relatively restricteve) medical marijuana a few years ago but it was vetoed by Tim Pawlenty. Now that we have both a Democratic legislature and governor we should see movement. I’m hoping they will pass medical marijuana again and Dayton will enact it. I’m also hoping they will be willing to refer full legalization / regulation to the voters in 2014 or 2016 if they aren’t willing to enact it outright. Minnesota is ready for a new approach.
I don’t think we are going to get much traction with today’s culture talking about the humanity of removing the prohibition.
What will get the states on our side is THE TAX REVENUE!
Once we get the taxes rolling in, I think ALL the states will be scrambling to get their share. Especially when their neighbor states all rolling in money.
Thanks to fdl and jsn. I don’t come around often or donate enough but I am grateful for your efforts. Congratulations on your good works and many thanks to you for them.
And their citizens are driving across the border for their weed.